CineMashed creates high-end cinematic advertisements and frames them in sleek and elegant websites optimized for video. They pride themselves on providing their clients with the gold standard of video and web production.
A close friend of mine came to me with the idea of a fullscreen website that could display commercial photography and video, all managed by an easy to use CMS.
The result is a minimal and dynamic site that uses AJAX calls to load content while expanding to fill the screen with some clever CSS and JS. Since the client is a production company, the dark and minimal feel is intended to show off their product rather than clutter the page with typical graphical web fare.